Generate awareness and excitement for the release of Ice Age: Collision Course among African-American (AA) families. The agency activated popular family bloggers and influencers to post the film’s trailer, two series of content cards (character and zodiac-themed), and videos of character impersonations via the Dubbly app on their respective social channels.
Custom content, activations, and combined social influencer outreach generated over 4.7M impressions and 137.4K engagements among AA families. Ice Age: Collision Course brought in $21M opening weekend, helping make Ice Age the best grossing animated franchise in history by global box office performance.
20th Century Fox has done it again. @iceagemovie is absolutely brilliant!@bennyharlem
We are excited to take Ceej to see the new @iceagemovie on July 22nd! Check out his cool #IceAge #CollisionCourse themed zodiac card.@gabeflowers