Center Theatre Group – Fun Home

challenge

Promote the run of CTG’s Fun Home by activating influencers who attract the Los Angeles LGBT community and theatregoers. Elevate activated influencers to attend one of two nights of performances with a reception on one night, and a pre-show talk with author Alison Bechdel and after party on the other. Custom content with calls to action, custom promo codes and links to the ticketing page generated excitement about the musical, and drove the influencers’ audience to the ticketing website following the performances.

results

The Fun Home campaign gained 6.24M+ impressions and 147k+ engagements from social posts, including Instagram Stories, Instagram Albums, YouTube vlog integrations, pictures, and videos from events before and after the performances. Earned media from the influencers’ guests further expanded campaign reach and drove tickets sales and interest after the musical’s LA premiere.

I had such a great time seeing @Fun Home The Musical last night! BIG thank you to them for getting me tickets. You must see this while it’s still in LA! Use my promo code (TREVOR) for a discount. Go look here & get shook – http://www.ctgla.org/promo
@Trevor Moran
@funhomemusical is an awesome show that you should go see if you are in LA. I loved this show and the cast. So go..and use my name MATT for a discount on tickets http://www.ctgla.org/promo #FunHome #ad
@mattdallas
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