Generate awareness of Showtime series and drive streaming on Showtime.com and through the Showtime app. The agency activated three distinct influencers, including a beauty guru, actress/model, and fashion blogger, to encourage their followers to stream their favorite Showtime series during the holiday break.
Each influencer created two Instagram and one Twitter post with a unique promotional code for a free 30-day trial. In under one week, the posts collectively garnered 4.74M+ impressions and 91.2K social engagements, reaching a diverse target audience that included LGBT, African American, Hispanic, and Asian American millennials.
Can't wait to catch up on #shameless over the holiday break! You guys HAVE TO WATCH IT! Check it out on showtime.com with my promo code.@mannymua733
Catching up on #TheAffair through this traffic via @showtime's app! Stream your fav shows anytime, anywhere on your phone on the go!@thegreylayers